public relations director for the local chapter of Mothers Against Drunk Drivers. You have worked very hard this year to raise funds to both finance your organization’s annual operations budget, but also provide enough seed money to launch a major awareness campaign.
The awareness program will include advertising, community outreach speakers in local schools and a big community event to be determined later.
You have been courting a major brewery in town and finally convinced brewery officials that you could accept its contributions without appearing hostile to the company. The major brewery is ready to announce a one-time grant of $500,000 to your organization to sponsor the outreach and awareness campaign. In exchange for this grant, your organization must agree to prominently display the brewery’s logo and mention its sponsorship in any and all public appearances and advertising. In exchange, the brewery will provide a mention of your organization in all of its television advertising.
You believe this is too good a deal to pass up, but you must convince your organization’s board of directors. The board is made up mostly of parents of children who were killed by drunk drivers, many of whom were drinking the brewery’s products before their children were killed.
You prepare a case to convince them to agree to the brewery’s grant, addressing the following:
Why should the organization accept gifts from the enemy?
Why should the organization accept gifts with specific "strings" attached?
Will it look bad for the organization against drunk driving to accept money from the brewery?
Why is it a win/win situation for both?
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