Measurement Plans and Reviewing Contingency/Risk factors

Write an Individual report:
Utilising theory, concepts and tools explored in the module, to develop
an integrated strategic marketing plan for a product, service or business offering of your choice.

Structure of a Marketing Plan

Executive Summary and Table of Content
Marketing Audit
Including a SWOT analysis
Including a competitor analysis
Marketing Objectives
Marketing Strategies
Measurement Plans and Reviewing
Contingency/Risk factors

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