Click on the attachments below to for the Case Study #5 questions and supporting materials.
Each Case Study is to be created in Microsoft Word, printed and turned in at the beginning of class on the due date.
Each Case Study is to be 1-2 pages in length, written in paragraph format answering one main question in each paragraph. There are 5 main questions, so your paper will have 5 main paragraphs. Remember to answer the supporting questions as well. Please use Times or Arial font, 12 point size, black text color, single spaced lines with double spacing between paragraphs and 1 inch page margins. Additional guidelines are included in the attachment.
Articles
Bloomberg “The Secrets of Bezos: How Amazon Became the Everything Store” http://www.businessweek.com/articles/2013-10-10/jeff-bezos-and-the-age-of-amazon-excerpt-from-the-everything-store-by-brad-stone
Business Insider “5 Brilliant Strategies Jeff Bezos Used to Build the Amazon Empire” http://www.businessinsider.com/the-strategies-jeff-bezos-used-to-build-the-amazon-empire-2014-3
“The Prophet of No Profit” http://www.slate.com/articles/business/moneybox/2014/01/amazon_earnings_how_jeff_bezos_gets_investors_to_believe_in_him.html
“2nd Quarter 2014 Financial Results” http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-newsArticle&ID=1951180&highlight=
Forbes “Inside Amazon’s Idea Machine: How Bezos Decodes Customers” http://www.forbes.com/sites/georgeanders/2012/04/04/inside-amazon/
Video
CBS NEWS “Amazon’s Jeff Bezos looks to the Future” https://www.youtube.com/watch?v=Dom-24NBROc
Bloomberg “How Much is Jeff Bezos Worth to Amazon? http://www.bloomberg.com/video/how-much-is-jeff-bezos-worth-to-amazon-8bhTApQS2mycr5jwBe15A.html
“7 Amazon Supply Chain Lessons from Jeff Bezos” http://www.supplychain247.com/article/7_amazon_supply_chain_lessons_from_jeff_bezos
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