How does the dual market work for cable-network owners?

This is for a Journalism Economics class.

How does the dual market work for cable-network owners? (If you’re not sure what a cable-operator is, go here…  wikipedia.org/wiki/Cable_television). Also, how does the Internet threaten the cable-operator’s dual market? Finally, economies of scale occur through vertical integration; how do cable operators benefit from vertical integration?

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