How do companies decide where to position their product(s) in the market?

The objective of this assignment is to realize that a new product is not conceived and executed by one department in a company. Continuing with the same company, apply the concepts in this week’s reading to the conception and evolution of pricing and price elasticity. As you follow the different concepts and models through the chapters and hence the evolution of the new product, apply them to the product – ending with the “Stimulating Customer Action” in Chapter 10. Discussion on product positioning, branding and product line(s). How do companies decide where to position their product(s) in the market? Strategies for cost-based vs. market-based pricing will also be explored Topics for discussion will include (but are not limited to) the following concepts: • Brand strategies and product positioning • Brand name development: • Creating a new brand name • Protecting the brand name • Life cycle pricing • Internet pricing/marketing • Breakeven analysis • Stimulating customer action • Promotional price elasticity • Customer response • Relevant articles posted by faculty

Are you looking for a similar paper or any other quality academic essay? Then look no further. Our research paper writing service is what you require. Our team of experienced writers is on standby to deliver to you an original paper as per your specified instructions with zero plagiarism guaranteed. This is the perfect way you can prepare your own unique academic paper and score the grades you deserve.

Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.