: Explain how the same ready-to-assemble furniture retailer can improve its customer service program through use of the principles of the total retail experience and relationship .

Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Sources must be cited in APA format. Your response should be four (4) double-spaced pages; refer to the “Assignment Format” page located on the Course Home page for specific format requirements.

Respond to the items below.

Part A: What are the advantages and disadvantages of advertising, public relations, personal selling, and sales promotion from the perspective of a small independent retailer?

Part B: Develop a promotional budget for a new ready-to-assemble furniture retailer located in a college town using the objective-and-task method.

Part C: Develop a vertical audit form for customer service for the same ready-to-assemble furniture retailer specializing in the college student market.

Part D: Explain how the same ready-to-assemble furniture retailer can improve its customer service program through use of the principles of the total retail experience and relationship

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