Culture in International Management

Culture in International Management

Understanding culture in the international business environment can be complex and sometimes crucial to the success of a business venture. Even multinational companies with a strong ethos of standardisation need to take into account national cultural differences.

Compare and contrast the culture within your own business environment with that of an organisation from a different country. Use the models laid out by Trompenaars and Hofstede to help structure your discussion.

Word limit: 2,500 – 3,000 words

Normally, written and oral feedback will be given within two weeks after the submission of the written document.

Marking Criteria
The assignment will be marked in accordance with the attached marking criteria.

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