Market Segmentation and Customer Value Proposition: Marriott offers customers an array of lodging choices and services. Using information from the Marriott International web site answer the following questions:
1.How has Marriott segmented the customer market? How do the primary customer group Marriott is targeting vary among the different brands?
2.What is the …a€customer value propositioning¢ for the major Marriott brands?
Marriott International, Inc., (NYSE: MAR) is a leading lodging company within more than 2,900 lodging properties in the United States and 67 other countries and territories.
Marriott€ Lodging operates and franchises hotels under the following brands:
Marriott Hotels & Resorts
JAW Marriott Hotels & Resorts
Renaissance Hotels & Resorts
Courtyard by Marriott
Residence Inn by Marriott
Fair-field Inn by Marriott
Marriott Conference Centers
Townspeople Suites by Marriott
Spring Hill Suites by Marriott
Marriott Vacation Club International
Horizons by Marriott
The Ritz-Carlton Hotel Company, L.L.C.
The Ritz-Carlton Club
Marriott Executive Apartments
Grand Residences by Marriott
Separate Questions when answering
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